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Member of the Wan-Ifra Consulting team
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Senior consultant with in-depth experience leading projects within digital transformation, change management and process improvement, primarily within the newspaper and publishing industry. Known for successful projects at more than 50 Swedish and international clients. Flexible, open minded, used to adapt to different environments and cultures, and excellent communication skills.

AREAS OF EXPERTISE
> Digital strategy, industry analysis and business development, especially within the media industry.
> Analysis of current situation and possibilities in an organisation. Conduct workshops and interviews, identify issues, execute analysis, and present recommendations.
> Manage development projects, motivate an organization to change and project management.
> Sales (B2B) and customer relations.

Some Swedish and international projects:

South China Morning Post, Hong Kong (2012-2013)
Responsible for a project with the aim to streamline operations, reduce the editorial organisation (+300 staff) and to propose a new organisation adapted to the digital transition. Interviews with a large number of employees, analysis, documentation and workshops were conducted. Proposals were reported and anchored to the management group. Working as an advisor in a successful implementation process.

TT News Agency in Sweden (2013-present)
Working part time as a Business Developer and Editorial Project Manager at the TT News Agency since 2013. Responsible for establishing a new business in editorial outsourcing. Outsourcing has now become a successful business for TT, major production is handled for some of the largest publishers in Sweden.

Irish Times, Dublin (2013)
Overall review of the editorial production workflow and organisation and provide concrete suggestions of how it can be simplified and streamlined.

Egmont Publishing (2010-2013)
Analyse opportunities to streamline and coordinate the editorial organisations and workflows when about 25 magazines were merged into one unit. Project Manager in a successful implementation process. Advisor in several other projects.

Värmlands Folkblad 2012-2015
Advisor in several projects for the local newspaper Värmlands Folkblad, for example in areas such as the development of the editorial organisation.

Norran 2010-2015
Produced several analyses and been an advisor to support the local newspaper Norrans development in areas such as editorial development and possible coordination with other newspapers.

Mittmedia (2012)
Be responsible for a comprehensive analysis and benchmarking project of all operations in 17 local newspapers with 1300 employees. Propose actions for coordination and improvements to the management.

Talentum (2011-2013)
Strategic advisor in the company's overall organisational changes. Project Manager in the implementation of new workflows and a new CMS.

Gota Media (2013)
Analysis of advertisement organisation and processes of 8 local newspapers. Propose actions for coordination and improvements to the management.

Fanatik Istanbul (2013)
Review of editorial production an recommendation for a new CMS.

Tamedia in Switzerland (2013)
Analysis of trends in newsrooms and editorial workflows and how it corresponds to challenges for current and future publishing systems.

Dagens Nyheter (2010)
One of the main daily newspapers in Sweden. Analysis of editorial organisation and processes, suggest improvements, and project manager for a successful implementation project.

Svenska Dagbladet (2000-2009)
One of the main daily newspapers in Sweden. In a process-oriented project get the newspaper's management team to identify savings corresponding to 10% of its turnover. Actions were carried out together with the management team and the target was exceeded. Project Manager in several spin-off projects for many years.

Newspaper benchmarking model with 30 newspapers 2005-2014
Developed a benchmarking model in collaboration with more than 30 newspapers where about a hundred key areas such as sales, costs, staff and efficiency is compared annually.

Tabloidtryck /V-tab
Project Manager to create an efficient organisation and production workflow when a new printing plant was built for two of Sweden's largest newspapers, Aftonbladet and Svenska Dagbladet.

Metro International Project Manager in order to launch new newspapers in Budapest and Amsterdam

Buy&Sell
Analysis of organisation and workflow at Ireland’s, at that time, leading advertising paper.

Diena
Analysis of how a modern newspaper production can be created at the Latvian newspaper Diena.


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